Fran Dev Marketing Made Easy

It's time YOUR FRANCHISE was noticed by REAL INVESTORS, isn't it?

Sell More Franchises

Stop Wasting Money

Franchise Marketing has never been more competitive!

Franchisors are wasting ad spend left and right!

Advertisers are reaching the wrong audiences!

As a guy that has always been focused on growth strategy with a slim budget, one of the biggest factors in choosing a marketing and inbound lead gen partner is communication and clarity on where money is going and what it is returning. There has always been frustration with partners that use “google algorithm changes” and hyper-technical language to explain why a campaign is or isn’t working. It erodes at trust and makes it feel like I’m throwing money away.

With the Solucru team, we have experienced wonderful communication. They simplify the explanations of what they are doing and make sure that I am very comfortable with how they are spending my money. Even better, they have achieved results that I have never seen before. We have more confidence in our marketing strategy, our growth projections and making the investment than with any other partner. We are thankful that we have found Jonathan, Seaton and the whole team.

John Constantine

ARCpoint Franchise Group

Lets Us Be Your Franchise Partner

What's Our Approach?

We put YOUR franchise in front of YOUR future franchisees.

1. Preparation for Success

Discovery

The first step in our onboarding process is to conduct a discovery session. During this session, we seek to understand your franchise, ideal candidate, and pain points. What are you currently doing to find new franchisees? What works, what doesn't?
Needs Assessment

We perform a needs assessment to determine which of our franchise marketing services are best suited to your particular franchise model and team capabilities.
Proposal and Agreement

Once we have a clear understanding of your franchise needs, we create a proposal that outlines our recommended services, timelines, and fees.
Strategy Development

With the agreement signed, we schedule a kickoff meeting to develop a comprehensive strategy that aligns with your franchise goals and objectives.

2. Identify Your Ideal Franchisees

Market Research and Analysis

The first step in audience creation is market research and analysis. This involves identifying the market factors that will affect your success such as competitors, search volumes and expected budgets.
Persona Development

Once we have defined the market characteristics, we develop buyer personas that represent the ideal franchisee. These personas help us create targeted messaging and advertising campaigns that resonate with the intended audience.
Custom Audiences

After developing buyer personas, we segment the audience based on various criteria. We then customize our messaging and advertising campaigns to each segment to ensure maximum relevance and engagement. When appropriate, we acquire audience data to use in custom audience segments.

3. The Build Out

Campaign Priorities

The first step in the digital ads setup process is to define campaign objectives. This involves understanding your franchise brand and sales goals. We then focus our objectives around awareness, discovery and most importantly intent.
Targeting Implementation

Once we have defined campaign objectives, we link our audience segments to the campaign to ensure we are only targeting individuals with the highest intent.
Ad Creation

After defining campaign objectives and identifying linking our target audience, we create ad copy and creative that resonates with each segment. We then use A/B testing methods to determine which messaging and creative performs best.

4. Continual Refinement

Click Fraud Protection

The first step in our refinement process is making sure your ad budget is going to the right place. To do this, we use advanced technology and data-driven insights to identify/block bots, competitors, and other suspicious activities.
Performance Diagnostics

With campaigns running and click fraud being prevented, we review performance data from various sources such as Google Analytics, social media platforms, and all our ad networks. We look at metrics such as click-through rates, engagement rates and conversions to understand how the campaigns are performing.
Identify and Improve

We continuously refine our campaigns based on performance data and lead quality feedback from your sales team. This process involves making adjustments to targeting parameters, bidding strategies or creative elements among others to improve campaign performance.

5. Real World Results

Lead Tracker

The lead tracker is a tool we provide to help your sales team track and manage your digital leads. We use this tool to gather real world feedback on the leads generated from various sources to ensure your budget is being used in the best way possible.
Live Reporting Dashboard

We know knowledge is power, which is why we'll build you a custom, live dashboard to highlight the answers to your most pressing questions. Never be in the dark about your marketing campaigns again.
Communication

We believe communication is key, which is why we provide various means for you to evaluate campaign performance. We will also continually provide recommendations for future campaigns based on our analysis.